Mission

The Who Rescued Who?® company provides visibility to issues of animal welfare through quality products, activities and events for human and non-human animals.

Vision

Increasing the rate of animal rescue and adoption through a thriving retail presence, a successful reality television series focusing on the rescuer becoming the rescued, and related nationwide community events that fund the Who Rescued Who?® Foundation.

Values

• Maintaining the integrity of the Who Rescued Who?® brand of quality products.
• Fostering meaningful partnerships with animal rescue organizations across the United States.
• Providing extraordinary customer service and employee satisfaction.